01
Connect
every pharmacy on one platform
Run the same action across hundreds of pharmacies in Benelux, France and beyond. One brief, one flow, no chasing per outlet.
SELL-THROUGH MASTERCLASS FOR PHARMACY BRANDS
Turn your next pharmacy promotion into verified sell-through, and shoppers you can reach again.
Pharmacies sell your product, but you cannot see what happens inside them. Thousands of outlets across Benelux and France, each one different, impossible to steer one by one. Bring one upcoming campaign. In 60 minutes you will see where your budget leaks, pick the mechanic that fits the pharmacy shopper, and turn every pack sold into a verified receipt and a shopper you can reach again. One plug, every pharmacy, no hassle.
Endorsed by marketing, brand, channel and sales managers & POS excellence managers
SENSODYNESENSODYNESENSODYNEThe status quo
Pharmacy campaigns are complex and chaotic. It doesn't have to be this way.
New media spend, new recruitment cost, another sell-in target, and still no shopper base you own.
Today
AFTER THE MASTERCLASS YOU WILL LEARN HOW TO ...
Sell-in as proof
Gain receipt-verified sell-through
Scattered channel reports
Set up one seamless activation flow
Anonymous buyers
An opted-in shopper base that you can engage with (impossible with coupons)
Evaluation after the fact
Signals during the campaign
Every campaign starts from zero
Every campaign builds on the last
01PHARMACY PROMO PLAYBOOK
How to make her choose you?
The pain nobody talks about
Thousands of pharmacies. One campaign. Good luck keeping it in sync.
Pharmacy is your most trusted channel, and the hardest to steer. Every outlet does things its own way. You send the brief, then you wait, and you hope. When you plug your activation into one platform, the pharmacy stops being the bottleneck. You launch the same action across Benelux, France and beyond, count every receipt, and know who bought, all in one place.
The framework
Build a pharmacy campaign that is hassle free, fast and effective!
+ Turn a temporary sell-in spike into a shopper base you can activate again.
02
Convert
sell-in into verified sell-through
Every purchase tied to a real receipt. You stop paying for units shipped and start counting shoppers who actually bought.
03
Continue
with an opted-in shopper relationship
Shoppers opt in. Your next activation opens warm. The base you build in one campaign compounds into the next.
What you leave with
Turn your next activation brief into a sell-through plan.
Bring one upcoming pharmacy campaign. Apply the scorecard before your next activation brief is locked.
01
Your campaign's biggest sell-through leak
Where budget quietly drains: unbriefed pharmacists, stock-outs, conflicting channels, unverified claims.
02
The right activation mechanic for your objective
Trial, loyalty, reactivation, or acquisition. Which one fits, which one wastes budget, and why.
03
A plan to turn buyers into an owned, opt-in shopper base
How to connect every purchase to a real receipt and a shopper you can reach again.
02The advice
The pharmacist's advice decides which box goes home.
One quantified case
The campaign ends. The relationship doesn't.
Every 1,000 cashback participants can create 300 to 400 permissioned shopper relationships. That's 30 to 40 out of every 100 who choose to stay connected, so your next activation opens warm instead of renting the same shopper twice through paid media. Imagine what you can do with this extra budget?
per 1,000
verified participants per campaign wave
300 to 400
choose to stay connected with the brand
0 EUR
extra media spend to reach them again
One brand, one year
This is what verified sell-through looks like.
Step 1. Proof of purchase
10K+
receipts uploaded and verified
Every scan is one real shopper who actually bought in a pharmacy.
Step 2. Reward paid out
€100K+
in cashback redeemed by real shoppers
Budget only leaves the account when a purchase is proven.
Step 3. Sell-through
€600K+
turnover driven through pharmacy
Roughly 6 EUR of turnover for every 1 EUR paid out in cashback.
Indicative figures from one of our beauty brands. Brand name withheld.
One dashboard
Finally see what happens inside the pharmacy.
Every receipt, scan and redemption flows into one place. Instead of guessing what happened inside the pharmacy, you see it: product, price, place and promotion, live per campaign.
Product. EAN-level data tells you which SKU actually leaves the shelf.
Price. See what a cashback or discount really costs per extra unit sold.
Place. Outlet-level view across Benelux and France, pharmacy by pharmacy.
Promotion. Which mechanic converts, when, and with which shopper.
From a brand partner
“We are very happy with our collaboration with Hashting. Their professionalism, responsiveness, and proactive approach have made a real difference. The activations have successfully driven strong sell-out performance.”
Sr Marketing, beauty brand partner
Your host
Follow the pharma playbook masterclass, explained by the guy who once sat on your side of the table.
Jorben (ex-L'Oréal) walks you through the mechanics on real Vichy, Eucerin, La Roche-Posay and NIVEA Sun campaign data.
Fit check
Worth 60 minutes if ...
Worth your seat
- You run activation, category or trade marketing for a dermocosmetics, sun care, oral care or personal care brand with a pharmacy channel.
- You have a recurring calendar (a Red Event, a sun launch, a seasonal push) that someone has to defend every quarter.
- You've closed a campaign knowing sell-in worked and still couldn't say which shoppers walked in.
A fair pass
- You have no pharmacy channel. The playbook is specific to it.
- You have no recurring promos. There's nothing to run the scorecard against yet.
03The receipt
One receipt turns a sale into a shopper you know.
FAQ
The questions you might asks before saving a seat.
For brand, category and trade marketing managers
Save your seat. Bring one campaign. Leave with a pharma promo playbook!
Live online. 60 minutes. Led by Jorben, ex-L'Oréal.
Insights
What we learn from real pharmacy campaigns.
Field notes and case studies from activations across Europe. Written for teams who own the mechanic, not just the media plan.
Case study · Consumer health·July 2026
How one pharmacy mechanic delivered 20% more sales, and why 30% of pharmacies made the difference
A European consumer-health brand added a measurable layer to a pharmacy promotion. 20% more sales, 54% redemption, 200% ROI, and clear evidence that a third of pharmacies drove most of the growth.
6 min readRead the story
Playbook · Promotion mechanics·August 2026
How do you run a promotion in 4,000 pharmacies when none of them share data?
No shared data, no apps, no barcode scans. Three mechanics make pharmacy activation measurable: the seamless pharmacy flow, the loyalty booster and the basket builder.
4 min readRead the story
Activation Letter
10 years of activation playbooks, in your inbox.
Every two weeks. What breaks, what holds, and what we learn from campaigns across Europe. Written for trade and brand leads who own the mechanic, not just the media plan.